Since 2016, she has worked in the real estate sector, participating in the launch and market entry of PropTech, ConTech, and B2B SaaS products in the Russian and international markets. Specialising in digital technologies for construction and real estate, product and go-to-market strategies, user journey design in IT services, and digital transformation.

2022-2024 – Product Director for Playkey.ME, the first cloud gaming service in the Middle East (HQ Dubai, UAE; in Russia, VK Play).

Since 2022 – Member of the Construction Interdepartmental Commission under the Government of the Russian Federation. Expert for the Russian Federation's Ministry of Digital Development, Communications and Mass Media.

2023 – Awarded by the Russian Ministry of Digital Development for her contribution to the development and promotion of information technologies.

2019-2020 – Marketing Director at "Sdelka" (Brusnika Development Group) – pioneer on end-to-end digital real estate sales, including the whole legal process, mortgage, escrow and full integration with banks.

2008-2016 – Worked in international journalism and communications, as a magazine editor and guest correspondent at events in Italy, France, and South Korea. As part of a consulting group, she worked on brand strategies for international brands such as Pepsi, Coach, Armand de Brignac, and others.

Winner of the "Leaders of Russia" competition, IT track.

Edutcation:
MBA, Dongguk University, Seoul
EMBA, MSU
CDTO, Presidential Academy of National Economy and Public Administration (RANEPA)
M.S., Engineer-Economist, Ural Federal University
M.S., Psychology and Psychoanalytic Business Consulting, Higher School of Economics (HSE), 2024 (Executive coaching INSEAD)